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Describe yourself first.  Be careful to avoid creating an ad that is simply a mile-long list of characteristics you seek in another, without saying much about yourself.  It is better to let the person reading the ad decide if they might be a match.  This does not mean that you should say absolutly nothing about what you seek, just don't overdo it.  You do not want to be too picky.

Details, details.  How many times have you read a personal ad that states:  "I enjoy movies, music, and going out."?  This sentence describes millions of people!  The idea is to make yourself stand out from the rest!  Instead, name a recent movie that you enjoyed.  List some of your favorite music styles, song titles, or artists.  If you enjoy going out to Italian restaurants, or line-dancing at a country bar on Saturday nights, say so!  Ironically, it is the very details that are often overlooked as being insignificant or boring which in fact add the color and depth necessary for a personal ad to be truly effective.

Honesty is the best policy.  Above all, be honest when describing yourself.  No matter who you are, or what kind of person you are seeking, you have a better chance of finding that person -- and with less disappointment along the way -- if you are honest from the beginning.

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