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 Show don't tell. For example, it is much more effective to use
humor in your ad rather than just saying "I have a sense of humor". Show
that you are an educated and intelligent person through interesting word choice, clear ad
structure, and colorful & creative descriptions.
Creativity counts. A personal ad can take many forms.
A poem, perhaps. One amazing ad consisted entirely of titles -- one right
after another -- of popular motion pictures, carefully chosen and arranged to describe the
ad placer.
Show them what YOU would want to know. Make a list of the
most important things that you would like to know about a person before responding to an
ad. Chances are, others would like to know the same about you. If you work, in what field?
Have you ever been married before? Do you have children? Are you looking to
make some new friends, or do you want find one special person to settle down with for a
lifetime? Keep in mind that common goals are often more important in a relationship
than individual interests.
Age isn't everything, but... It is where a lot of people
start. Be sure to include your age in the ad; if you do not want to give your exact
age, narrow the range: "early twenties" or "mid forties" for example.
If you are fifty but feel thirty, say so? If you are looking for someone
outside your age range, give a range for the person you seek as well. Keep in mind that
some people will be suspicious of a range that seems too wide -- such as "twenty to
sixty", and this may limit responses. Likewise, a range too narrow (one to two years)
also seems odd. Even those who fall in the narrow range might be hesitant to
respond. Stating your age, and avoiding ranges altogether, is generally the best approach.
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